The term “incremental website design” was first introduced to capture the reality of constant new content creation and adjustments inherent in the inbound marketing methodology. Gone are the days of building the website and leaving it alone for months on end. This workshop will focus on packaging and selling monthly retainers for incremental website design and maintenance specifically for small business owners. We will discuss contracts, monthly strategy meetings, goal setting, and the array of service options, and pricing. Best suited for the solo or small shop designers.
Suggested questions:
How do you manage expectations and control scope creep each month?
What are the downside risks of incremental design?
When is it best not to suggest incremental design?
In 2015, Jacob was the first employee of a start-up. As one of the founding partners, he not only built the website but managed the books.
In this talk, he will talk openly about the great and not so great aspects of turning from Developer to Entrepreneur. The talk will touch on the legal, accounting, and other structural details of starting a business.
Being an entrepreneur isn’t for everyone, but if you think you have the stuff to go out on your own this hour will inspire you to do it.
Ever catch yourself repeating the same task over and over again? If you can document the steps you can automate it! From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work this talk will inspire you to look at every task in your business and ask … can this be automated?
I’d like to share tools to boost productivity both online and offline. (Some tie into WordPress, and those will be highlighted.) Subtopics include: project management, task lists/to-dos, scheduling, booking, virtual meetings, screen sharing, bookkeeping, backup options, and cloud storage. Tools discussed are a mix of free and paid, which provide options for every budget.
Have you ever updated your WordPress site or plugins, and suddenly found yourself looking at The White Screen of Death? What you thought was going to be a routine update has just brought down your entire website, and the panic sets in fast. If this is your live website, that can quickly translate to loss of revenue, customer trust, and a lot of time and money down the drain. Not to mention the very bad day you are about to have.
It’s so important to keep your WordPress site, plugins and themes updated due to the many security threats that are constantly being found and fixed – but what happens when one of these updates breaks your site? In this talk I will cover tips and strategies for keeping your site updated safely, what to do if it breaks, and how to avoid breaking your live site in the first place through use of a staging site that runs alongside your live website. Fortunately, there are many options for creating and managing a staging site, ranging from the most simple click-to-push, to more complex solutions integrated into a developers’ workflow. I will show you how to set up your very own staging server in a few different ways, so you can push that Update button without putting your live site in jeopardy.
Solutions that solve real world problems start with an idea; but not just any idea, a good one. How you build and iterate upon that idea is what ultimately determines its success or failure. WordPress is an excellent platform for entrepreneurs. It powers close to 25% of the Internet, is flexible, and has a bright future. Thus, it serves as an excellent springboard to launch new, exciting, and profitable solutions. Whether it be in themes, plugins, or services, there’s plenty of room for innovation and disruption.
Learn how you can take advantage of WordPress’ popularity and flexibility to enter the market faster, with less investment, and more opportunity. The session examines our unique industry and how you can build a successful business creating solutions for WordPress. We will review real world success stories, how to take advantage of your strengths and weaknesses, and the basics of launching a successful product or service in the WordPress space.
Have you heard the phrase, “crappy photography = crappy website?” The photography you use has an incredible power to make or break a project, doesn’t it? Even the most beautiful website build can be crushed by poor quality images taken on a phone. And there is also a dirty little secret that most web designers don’t know about when it comes to using stock images.
Bruce and Josh Hudson, a father and son team, have combined 47 years of experience in the professional photography world, as well as media creating and business. During their program, The Power of Photography, they’ll be sharing:
How photography plays a key role in website development.
Pulling the curtain back and revealing the dirty little secret about stock images and why you should never use them.
Learn what criteria you should be using when looking to partner with a photographer.
The power photography has to create stories and how you can use that in your designs.
And the 7 elements needed to produce images that have intent and impact.
The Hudson’s have a passion for helping their commercial clients tell the story of their business through photography and video. Their ultimate goal with every project is to work directly with developers and designers to achieve a more effective, relatable, and memorable online experience. They are ready to share their secrets and help you learn how to better utilize photography for your clients and websites! Join the Hudson this year in Seattle at Word Camp!
What do perfectionism, not delegating and being a workaholic have in common? All are symptoms of Impostor Syndrome, a pattern of thinking that is ruled by the fear of being exposed as a fraud.
In this interactive talk, you will discover:
- How to recognize Imposter Syndrome
- 3 ways to overcome feeling like a fraud
- Skills for becoming more confident at work
Join us for this powerful experience and learn how to conquer your inner impostor.
Do you struggle to do everything you need to do to run your business?
Wondering how to take back your weekends and stop the hustle and grind?
Lack of time and feeling overwhelmed are some of the most persistent challenges facing any business owner, especially soloprenuers.
In this workshop, I’ll help you identify the repetitive tasks that are sucking up your time, and show how to change your mindset and utilize your website and other technology tools to automate repetitive tasks and improve efficiency so that you can focus more on what you do best.
Having just finished the Herculean project of having someone design an entire website off of an idea I had been sitting on for three years, I learned an important lesson. The finished website is not about you, and it’s not exactly just about the product, service, or resource you’re selling.
It’s really about the audience you are trying to connect with. It’s all about them.
Learn from Imei’s three-year journey into collecting the information, the aesthetic, and hiring the design company that would pull together her message to targets a specific audience, and why she insisted on having the entire website placed on WordPress so that she could better respond to the changing needs of her target audience.
