User-centered design isn’t just the latest trend – it’s a natural extension of good customer service. By focusing on basic usability principles, you are more likely to make your customers (visitors, users) happy, and to meet your business, client, or personal goals.
Get simple tips on user research, creating good content, and UX standards that don’t change. User-centered design can help answer arguments and avoid tangents in the development process, and results in a better product.