Content migration is the art of getting your content from one website to another, automatically, and having it still look nice when it reaches its destination. If you’ve ever built a new WordPress site that’s meant to replace an older site, you’ve probably had to migrate content. Migrating can be a challenging thing to do, but it can also be fun, interesting and a fascinating programming challenge!

This talk will cover the ideas behind content migration, and introduce development strategies and examples that you can employ in your projects if you’re migrating from something other than WordPress, or if the built-in WordPress WXR import/export tool misses or mishandles important content on your site. With this in your toolkit, you can speak confidently to clients or employers about your ability to get them onto WordPress.