With around 65% of the population being visual learners, it is no wonder that images can make or break a website. A study has revealed that 60% of consumers are more likely to consider local search results that include an image and another 23% are more likely to actually contact a business that uses images well. It may seem daunting to focus time and energy on your images but with 3 simple steps – creating an image library, optimizing your images and displaying them properly – you can reach a wider audience, increase engagement, lengthen the time your audience spends on your website and bolster your conversion rate. Isn’t that worth it?