Learn design techniques that can help you achieve more conversions\/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren\u2019t more of your visitors staying longer, clicking through your site, and acting on your Calls-\u00adto-\u00adAction? Maybe the design conveys something different, contradictory, or incomplete. Good design facilitates reading, understanding, quick skimming, ease of use, mood, and aspiration. Discover how shapes, colors, contrast, and organization with your message and brand influences users\u2019 perceptions and actions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Learn design techniques that can help you achieve more conversions\/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren\u2019t more of your visitors staying longer, clicking through your site, and acting on your Calls-\u00adto-\u00adAction? Maybe the design conveys … Continue reading “Using Design to Clarify Your Message: Design for Non\u00adDesigners”<\/span><\/a><\/p>\n","protected":false},"author":14165456,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573419600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1mAHg2-3UL9LilvLifWeEvN2-ePjJ4KdSPj3RFbVR2AU\/edit?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[18053],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-18391","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4wS-4MD","session_date_time":{"date":"November 10, 2019","time":"1:00 pm"},"session_speakers":[{"id":"18053","slug":"rhonda-negard","name":"Rhonda Negard","link":"https:\/\/seattle.wordcamp.org\/2019\/speaker\/rhonda-negard\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14165456"}],"version-history":[{"count":2,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18391\/revisions"}],"predecessor-version":[{"id":18493,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18391\/revisions\/18493"}],"speakers":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/18053"}],"wp:attachment":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=18391"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=18391"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=18391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}