With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. When your audience asks out loud for what they want, they expect the answer to be returned verbally. In a voice\u00ad-first world, what does your brand look like (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become … Continue reading “What does your brand look like in a voice\u00adfirst world?”<\/span><\/a><\/p>\n","protected":false},"author":14165456,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1573335000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/open?id=1Q8Y2hJdfLx84h9zSsmdyYt7wglBGK60w","_wcpt_session_video":"","_wcpt_speaker_id":[18047],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-18370","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4wS-4Mi","session_date_time":{"date":"November 9, 2019","time":"1:30 pm"},"session_speakers":[{"id":"18047","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/seattle.wordcamp.org\/2019\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14165456"}],"version-history":[{"count":2,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18370\/revisions"}],"predecessor-version":[{"id":18491,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/18370\/revisions\/18491"}],"speakers":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/18047"}],"wp:attachment":[{"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=18370"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=18370"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=18370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}