Gregory Collins grew up in Seattle and built his first website as a cadet at West Point in 1999. He graduated from West Point in 2002 and was commissioned as an intelligence officer. Unfortunately, his army career ended when he was badly wounded in an ordnance accident in Iraq in 2003. By 2015, his career had made a complete about-face, realizing success by helping small business build their sites in WordPress, and driving traffic to them through effective search engine optimization.