Most website owners want to make money with their websites by selling more products, getting more paying customers, and branding their businesses more effectively. The problem is that most websites miss great opportunities to convert visitors into paying customers. This session shows how to make simple, but powerful web design changes to our WordPress websites and blogs to engage our customers, subscribers, and repeat visitors. We also learn how to keep people on our websites longer and lower the bounce rate. I reveal the secrets to leveraging Google Analytics’s bounce rate to improve online sales.