{"id":1886,"date":"2018-10-05T00:46:54","date_gmt":"2018-10-05T00:46:54","guid":{"rendered":"https:\/\/2018.seattle.wordcamp.org\/?post_type=wcb_session&p=1886"},"modified":"2018-11-09T01:42:28","modified_gmt":"2018-11-09T01:42:28","slug":"its-not-about-you-its-about-them","status":"publish","type":"wcb_session","link":"https:\/\/seattle.wordcamp.org\/2018\/session\/its-not-about-you-its-about-them\/","title":{"rendered":"It’s Not About You, It’s About Them"},"content":{"rendered":"

Having just finished the Herculean project of having someone design an entire website off of an idea I had been sitting on for three years, I learned an important lesson. The finished website is not about you, and it’s not exactly just about the product, service, or resource you’re selling.<\/p>\n

It’s really about the audience you are trying to connect with. It’s all about them.<\/p>\n

Learn from Imei’s three-year journey into collecting the information, the aesthetic, and hiring the design company that would pull together her message to targets a specific audience, and why she insisted on having the entire website placed on WordPress so that she could better respond to the changing needs of her target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Having just finished the Herculean project of having someone design an entire website off of an idea I had been sitting on for three years, I learned an important lesson. The finished website is not about you, and it’s not exactly just about the product, service, or resource you’re selling. It’s really about the audience … <\/p>\n

Continue reading “It’s Not About You, It’s About Them”<\/span><\/a><\/p>\n","protected":false},"author":53319,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1541860200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1b4Xg7n8h6fN8CDTOmvj8SusKC1e9ZOas\/view?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[1818],"footnotes":""},"session_track":[174742],"session_category":[289],"class_list":["post-1886","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9ygka-uq","session_date_time":{"date":"November 10, 2018","time":"2:30 pm"},"session_speakers":[{"id":"1818","slug":"imei-hsu","name":"Imei Hsu","link":"https:\/\/seattle.wordcamp.org\/2018\/speaker\/imei-hsu\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1886\/revisions"}],"predecessor-version":[{"id":1943,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1886\/revisions\/1943"}],"speakers":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1818"}],"author":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/imei"}],"wp:attachment":[{"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1886"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1886"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}