It has long been said that people do business with people, not brands. Why? Personal relationships. We do business with those with whom we connect. We connect with people.
I have spent more than a decade working with individuals and businesses to personify their brands through the effective use of content and social media marketing to create those personal relationships. I have been teaching HOW these relationships and the side benefits social media creates drive SEO, web traffic, and improve conversion rates (this includes HOW to accurately measure results in a quantifiable manner).
My ability to consistently develop those relationships which drive long-term sustainable business starts with the understanding that social media is about social interaction, not broadcasting and promoting.
My strategy is based on the core reason why people use social media and human behavior. My tactics stem from decades of combined experience in sales and marketing, WordPress website development, SEO, social media, and as a published writer.
My goal as a speaker is to ensure my audience leaves with actionable content which can be implemented immediately.