Larry Swanson is a lifelong publisher and 20-year digital strategist. He hosts the Content Strategy Interviews podcast, gleaning insights from luminaries like UX guru Jared Spool, Lynda.com instructor Morten Rand-Hendriksen, “toxic tech” warrior Sara Wachter-Boettcher, and dozens of other content-strategy experts. He’s always looking out for the interests of small-business owners like WordPress agencies and independent professionals like freelance designers and coders, hence his development of the “DIY Content Strategy” concept. He contributes to WordPress as a community deputy and event organizer.