{"id":1617,"date":"2017-08-29T10:10:35","date_gmt":"2017-08-29T17:10:35","guid":{"rendered":"https:\/\/2017.seattle.wordcamp.org\/?post_type=wcb_session&p=1617"},"modified":"2018-04-23T15:54:47","modified_gmt":"2018-04-23T22:54:47","slug":"practical-wordpress-marketing-for-nonprofits","status":"publish","type":"wcb_session","link":"https:\/\/seattle.wordcamp.org\/2017\/session\/practical-wordpress-marketing-for-nonprofits\/","title":{"rendered":"Practical WordPress Marketing for Nonprofits"},"content":{"rendered":"

Are you a small, ambitious nonprofit with lots of programs but a little marketing budget? Is it hard to show what you do on your WordPress website because your org just does so many different things? Do you need help maximizing your WordPress site\u2019s potential to market your mission? In this session, we\u2019ll share 3 cost-effective ways of promoting your nonprofit\u2019s work:<\/p>\n

    \n
  1. Build an online annual report<\/strong>
    \nThis is a highly effective and super shareable way of showing your nonprofit\u2019s impact. And you won\u2019t have to print and mail those reports again.<\/li>\n
  2. Build microsites for your special programs\/events<\/strong>
    \nHighlight your special fundraising events or conferences with a microsite, which has its own mini navigation bar.<\/li>\n
  3. Create an issue specific resource<\/strong>
    \nYou can create a crowd-sourced Google sheet that will drive new traffic to your site. It\u2019s an easy to maintain document too. (Ex: Women in Tech).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Are you a small, ambitious nonprofit with lots of programs but a little marketing budget? Is it hard to show what you do on your WordPress website because your org just does so many different things? Do you need help maximizing your WordPress site\u2019s potential to market your mission? In this session, we\u2019ll share 3 … <\/p>\n

    Continue reading “Practical WordPress Marketing for Nonprofits”<\/span><\/a><\/p>\n","protected":false},"author":15582232,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1509922800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/13PChDJYfH2WkP4ZsougX_8Zszz4AbThlPHpUX3nxZXU\/","_wcpt_session_video":"https:\/\/wordpress.tv\/2018\/02\/22\/amy-fawcett-and-julie-pham-practical-wordpress-marketing-for-nonprofits\/","_wcpt_speaker_id":[1616,1613],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-1617","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8fuws-q5","session_date_time":{"date":"November 5, 2017","time":"3:00 pm"},"session_speakers":[{"id":"1616","slug":"julie-pham","name":"Julie Pham","link":"https:\/\/seattle.wordcamp.org\/2017\/speaker\/julie-pham\/"},{"id":"1613","slug":"amy-fawcett","name":"Amy Fawcett","link":"https:\/\/seattle.wordcamp.org\/2017\/speaker\/amy-fawcett\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617\/revisions"}],"predecessor-version":[{"id":2385,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1617\/revisions\/2385"}],"speakers":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1616"},{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1613"}],"author":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/julesiepham"}],"wp:attachment":[{"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1617"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}