{"id":1760,"date":"2015-10-06T09:43:20","date_gmt":"2015-10-06T16:43:20","guid":{"rendered":"https:\/\/2015-beginner.seattle.wordcamp.org\/?post_type=wcb_session&#038;p=1760"},"modified":"2015-10-06T09:43:20","modified_gmt":"2015-10-06T16:43:20","slug":"using-images-to-build-your-audience-in-3-simple-steps","status":"publish","type":"wcb_session","link":"https:\/\/seattle.wordcamp.org\/2015-beginner\/session\/using-images-to-build-your-audience-in-3-simple-steps\/","title":{"rendered":"Using Images To Build Your Audience In 3 Simple Steps"},"content":{"rendered":"<p>With around 65% of the population being visual learners, it is no wonder that images can make or break a website. A study has revealed that 60% of consumers are more likely to consider local search results that include an image and another 23% are more likely to actually contact a business that uses images well. It may seem daunting to focus time and energy on your images but with 3 simple steps \u2013 creating an image library, optimizing your images and displaying them properly \u2013 you can reach a wider audience, increase engagement, lengthen the time your audience spends on your website and bolster your conversion rate. Isn\u2019t that worth it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With around 65% of the population being visual learners, it is no wonder that images can make or break a website. A study has revealed that 60% of consumers are more likely to consider local search results that include an &hellip; <a href=\"https:\/\/seattle.wordcamp.org\/2015-beginner\/session\/using-images-to-build-your-audience-in-3-simple-steps\/\">Continue reading <span class=\"assistive-text\">Using Images To Build Your Audience In 3 Simple Steps<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5735912,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1445720400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1756],"footnotes":""},"session_track":[386143],"session_category":[],"class_list":["post-1760","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6ppIO-so","session_date_time":{"date":"October 24, 2015","time":"2:00 pm"},"session_speakers":[{"id":"1756","slug":"heather-johnson","name":"Heather Johnson","link":"https:\/\/seattle.wordcamp.org\/2015-beginner\/speaker\/heather-johnson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/sessions\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/users\/5735912"}],"version-history":[{"count":1,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/sessions\/1760\/revisions"}],"predecessor-version":[{"id":1761,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/sessions\/1760\/revisions\/1761"}],"speakers":[{"embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/speakers\/1756"}],"wp:attachment":[{"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/session_track?post=1760"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/seattle.wordcamp.org\/2015-beginner\/wp-json\/wp\/v2\/session_category?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}