Erica Jorgensen has been writing for the web since the first dot-com boom. She worked for Amazon back when it sold only books; you can still find many of her hundreds of book reviews online. She blogged for MSN.com’s Lifestyles channel, which receives more than 7 million daily visitors, and managed their Fashion Week bloggers. She was also among the first bloggers at Nordstrom.com.

She worked as managing editor for the Seattle edition of Daily Candy Kids and has won journalism awards for feature writing for Seattle magazine. She consults for a number of design and communications firms in Seattle and has written and edited many high-profile projects for Starbucks, the Bill and Melinda Gates Foundation, and Microsoft. In December 2013, she received her master’s degree in journalism and strategic communication from the University of Missouri School of Journalism. She’s also a board member of the University of Washington’s certificate program in editing and currently blogs for a Seattle startup. Lest you think she’s a total nerd, she got her start as a music reviewer, writing for the late, great Rocket, plus the Seattle Times and Seattle Weekly. She also writes for Draft, a magazine for serious beer enthusiasts. She lives in Green Lake with her husband and two children.